Reshaping Dallas' Crown Jewel

Brian Luallen has more than 20 years of experience in destination tourism and

experiential events. His career has been dedicated to developing and delivering

impactful experiences for employees and guests, re-launching attractions, and

growing public-private partnerships including Stone Mountain Park in Atlanta

Georgia, The RMS Queen Mary in Long Beach, CA and the Witte Museum in San

Antonio,Tx.

Brian’s work transforming concepts into reality has been featured in Time

Magazine, The Wall Street Journal and numerous other national media outlets. He

holds degrees in education and pre-law from Georgia State University and enjoys

living in Dallas with his wife, Tina.